The Art of Scaling: Top 5 Ways to Grow Your Roofing Business Effectively  (2024)

The Art of Scaling: Top 5 Ways to Grow Your Roofing Business Effectively (1)

Roofing companies constantly face challenges in scaling their operations and staying competitive in a fast-paced industry. Let’s explore five effective ways roofers can achieve business growth by leveraging cutting-edge technology, optimizing their tools, and expanding their service offerings.

Use Technology to Replace the Cost of Human Labor

Traditional roof inspections are time-consuming and labor-intensive, leading to high operational costs. EagleView roof reports streamline the process by providing roofers with comprehensive reports that include precise roof measurements, pitch, area calculations, and more. This wealth of information is obtained through high-resolution aerial imagery, reducing the need for roofers to physically climb on rooftops.

By relying on aerial imagery, roofers can conduct inspections quicker and safer, thus improving overall productivity. The reduction in labor hours translates to substantial cost savings for roofing companies, enabling them to allocate resources more efficiently.

To scale their business, roofers must invest in top-of-the-line tools that promote efficiency and quality work. Advanced AI-powered drones, like those offered by EagleView, are equipped with computer vision technology that automatically identifies and analyzes roof features. This enables roofers to identify potential issues, such as damaged shingles or flashing, more accurately and promptly. These drones are able to detect anomalies that the human eye might miss, leading to faster claims resolution.

Furthermore, modern tools and equipment reduce the time spent on physical labor, increasing productivity and enabling roofers to take on more projects simultaneously. Investing in high-quality roofing materials and machinery ensures a reputation for delivering excellent results, attracting more clients and referrals.

Offer Additional Services

Scaling a roofing business involves diversifying services to meet a broader range of customer needs. Roofers can leverage their expertise and expand into complementary areas like masonry, siding, or even solar installations. By offering additional services, roofers can tap into new markets and increase revenue streams.

Integrating masonry and siding services with roofing projects provides a one-stop solution for customers, making the company more appealing and reliable. EagleView’s Walls, Windows & Doors reports give contractors accurate measurements for all siding and masonry work.

Exploring green roofing solutions and sustainable practices can open doors to environmentally conscious clientele. EagleView’s TrueDesign can help you get installations done faster with install-ready designs from day one.

Use Aerial Imagery to Reduce Change Orders

Inaccurate cost estimates can lead to project delays, client dissatisfaction, and financial losses. EagleView BidPerfect™ roof reports empower roofers with reliable and precise data, ensuring that cost estimates are based on actual roof dimensions and conditions. With access to detailed reports like EagleView’s, roofers can reduce the costs associated with change orders based on inaccurate measurements, and confidently provide clients with accurate project quotes.

Focus on Customer Experience & Satisfaction

The ability to present clients with comprehensive visual data enhances transparency and trust. Clients are more likely to engage with roofing companies that employ advanced technology like EagleView’s BidPerfect™, knowing that they will receive fair and precise cost estimates.

Conclusion

In conclusion, scaling a roofing business requires a strategic approach that embraces technology, optimizes tools, and diversifies services. EagleView has a variety of aerial property imagery tools to help you start streamlining and expanding your business today.

To learn more about how EagleView can help you meet your business goals, contact EagleView today!

The Art of Scaling: Top 5 Ways to Grow Your Roofing Business Effectively  (2024)

FAQs

The Art of Scaling: Top 5 Ways to Grow Your Roofing Business Effectively ? ›

About 23 percent of roofing businesses earned a maximum of $50,000 annually; 40 percent of businesses earn $50k to $100k annually, and 24 percent can earn $100k to $200k. So long as you have the right tools, business mindset, and ambition – it's possible to continuously grow your revenue each year.

How to stand out as a roofing company? ›

The complete list of 92 roofing marketing ideas for contractors
  1. Start a referral program.
  2. Ask past customers to refer you to their networks.
  3. Create incentives for customer referrals.
  4. Offer a free gutter cleaning or other service.
  5. Offer a discount on your services.
  6. Offer a gift card.

How to make a successful roofing company? ›

Seven steps to starting a successful roofing company
  1. Step 1: Create a financial plan. ...
  2. Step 2: Complete the licensing process. ...
  3. Step 3: Establish a legal entity. ...
  4. Step 4: Find subcontractors and suppliers. ...
  5. Step 5: Hone in on branding. ...
  6. Step 6: Find clients. ...
  7. Step 7: Collect testimonials and build on your marketing literature.
Oct 13, 2022

How do I get customers for my roofing business? ›

Provide referrals to your partners so they return the favor.
  1. Build a High-Performance Website for Your Roofing Business. ...
  2. Claim The Google Business Profile For Your Roofing Company. ...
  3. Answer Questions of Your Potential Customers on Your Website. ...
  4. Leverage Google Ads.

Is roofing a good business to start? ›

About 23 percent of roofing businesses earned a maximum of $50,000 annually; 40 percent of businesses earn $50k to $100k annually, and 24 percent can earn $100k to $200k. So long as you have the right tools, business mindset, and ambition – it's possible to continuously grow your revenue each year.

How to scale a roofing business? ›

Scaling a roofing business involves diversifying services to meet a broader range of customer needs. Roofers can leverage their expertise and expand into complementary areas like masonry, siding, or even solar installations. By offering additional services, roofers can tap into new markets and increase revenue streams.

How can I get better at roofing sales? ›

10 Roofing Sales Tips to Raise Your Sales Presentation Game
  1. Convey a professional image from the get-go. ...
  2. Focus on educating—not closing. ...
  3. Talk about what differentiates your roofing company from the pack. ...
  4. Lay out several shingle options. ...
  5. Use roofing apps, videos, and other tools to your advantage. ...
  6. Listen to your clients.

How to generate leads for roofing business? ›

Traditional Outbound Methods to Generate Roofing Leads
  1. Word-of-mouth referrals.
  2. Personal selling: door-to-door, cold-calling and trade shows.
  3. Outdoor advertising.
  4. Direct response and print advertising.
  5. Yellow Pages.

How much should a roofing company spend on marketing? ›

Key Takeaways

Roofing companies should allocate 5% to 12% of total revenue to marketing for growth, depending on competition and company size, with smaller businesses investing 7-8% and larger ones assigning more.

How to network for roofing sales? ›

Start by Identifying Complementary Businesses

For example, if you specialize in residential roofing, consider networking with home builders or contractors who focus on home renovations or remodels. By connecting with these businesses, you can gain access to their customer base and generate new leads.

What is a good profit margin for a roofing company? ›

Typical roofing companies make between 20 percent and 40 percent gross profit in the roofing industry. The number for service-focused companies may be higher while the number for new construction and large commercial companies may be lower.

How to network as a roofing contractor? ›

To build your networking skills, attend local events, such as business networking groups, community events, and industry conferences. Bring business cards and be prepared to talk about your services. Consider partnering with other local businesses, such as home improvement stores, to cross-promote your services.

How do I market my roofing company on social media? ›

We Drive Results for Roofing Companies
  1. Post Photos and Videos.
  2. Use Hashtags and Mentions.
  3. Interact with Users.
  4. Respond to Reviews.
  5. Schedule Posts.
  6. Hold Contests and Giveaways.
  7. Promote Local Events.
  8. Use Sponsored Posts.

Is roofing a good business in Florida? ›

Considering the number of big storms that ravage the State of Florida, there is great demand for roofing after hurricanes. Another plus for an entrepreneur in the space is that being in Miami, there can be swells in demand that a roofing company can cover, from the Keys, all the way up to West Palm Beach.

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