Reasons You Should Hire a Local Roofing Company (2024)

Almost all homeowners will have to have their roofs repaired or replaced at some point. When that time comes, you may find yourself asking this all-important question: “Which roofing company should I hire?”

Who will you trust to give you that information? According to a recent marketing survey, 88% of people trust their family, friends, and others within their community to provide high-quality recommendations.

Before hiring a contractor for your repair, inspection, or replacement, it’s always wise to check their qualifications to make sure they are trained and experienced. And, if you want a roofer who is trustworthy and easy to work with, you should consider hiring local for your project.

In this blog, we’ll be going over:

  • 4 Reasons to hire a local roofing company
    • Sense of Community
    • Verifiable Reputation
    • Access to Local Resources
  • What should you look for in a roofer?
    • Certifications
    • Experience
  • How do you find a good company?
    • Read online reviews
    • Find examples of their work

Alright, let's get started!

4 Reasons to hire a local roofing company

Sense of Community


Reasons You Should Hire a Local Roofing Company (1)

Local roofers are not just business owners, they are part of your community. They weather the same storms, shop at the same stores, and perhaps your children attend the same school. Using a local roofing company is beneficial for the community. Not only do they hire people from your community, but they also use nearby vendors for supplies and materials.

Perhaps one of the most important reasons to choose a local company is their community involvement. They participate in local events and outreach initiatives and are sponsors of local charities.

They're accessible and responsive
Reasons You Should Hire a Local Roofing Company (2)

When you select a local company, you know you will be working with individuals who are familiar with the specifics of your region. This means they know how to time projects according to your area’s weather patterns and specific challenges.

It’s also easier to access a local roofing company rather than one from out-of-town because you can just drive to their office and meet with them face-to-face.

Hiring a company that does not have a local office or representative can result in longer response times in the event of a warranty claim, an emergency repair, or just general questions about your newly installed roof.

They have a verifiable reputation

Reasons You Should Hire a Local Roofing Company (3)Local roofers are well-known for their personalized and friendly approach. If the company you’re considering is local, you can easily check them out. It’s likely they have worked on the roof of a family member, friend, or co-worker, and you can ask them questions to verify their reputation.

A local company with lots of experience has a business based mostly on referrals and repeat customers who trust them with their roofs. Since their reputation is established within your community, they’ll be able to provide you with a list of local references.

A company with a stellar reputation will also encourage you to visit the homes they have worked on so you can personally inspect their work.

They have access to local resources
Reasons You Should Hire a Local Roofing Company (4)

If your roofer’s been established in your community for many years, they’re more likely to have developed a strong network of local connections. This includes material suppliers and other home contractors such as plumbers, electricians, and other trade types.

A professional roofer will also know which manufacturers produce durable, high-quality materials and they’ll have built long-term relationships with local suppliers, which means they’ll be able to access these materials at lower costs.

What should you look for in a roofer?

Certifications

There are a few different ways that you can learn about a roofing companies credentials and experience. One such way is by checking to see their certifications and awards that they have received. Roofing material manufacturers give out titles and certificates to contractors that have undergone certain levels of training and testing. GAF and CertainTeed, two of the largest manufacturers in the country, give out their Master Elite , and SELECT ShingleMaster status respectively, to contractors who meet their qualifications.

Experience

Another good indicator of how well a roofing company will be able to serve your needs, is how many years they’ve been in operation. Many of the shadier roofing companies that we talked about earlier end up going out of business, or quitting the game before they’ve even been around a couple of years. If you’re dealing with a company that’s been around for a few decades, you can feel pretty confident that they have a good track record for customer service, and quality installations.

How can you find a good roofing company?

Read Reviews Online

Reasons You Should Hire a Local Roofing Company (5)

Once you’ve done some asking around, the next place you can look is to check these companies reviews against your contact’s experiences. The best place to read reviews is on Google’s page for the company, as this is the most common place for customers to leave reviews, and where most companies want their customers to leave them.

A good way to determine how a company will interact with its customers is to see how they respond to reviews, both positive and negative. If a company is responding in a prompt and meaningful way to former customers, that’s a good sign that they will be communicative and responsive for active clients.

You should always take online reviews with a grain of salt, though, as there’s no real verification that someone who left the review actually worked with the company, and, as with anything online, they can sometimes be over-exaggerated, or slightly untrue.

Find examples of their work
Reasons You Should Hire a Local Roofing Company (6)

Most companies worth their salt will have lots of examples of their recent work in your area. Whoever you are working with should be able to provide addresses of homes close to you that they have completed, but they should also have a gallery of work on their websites, and social media pages.

The more work that you can see will help you learn more about what kinds of roofs the company works on, and the job that they did installing the roof, and cleaning up after themselves.

Working with a local company that’s been around a long time, and has a good reputation in your area is a great way to start your project on the right foot.

On Tops Roofing has been working with homeowners in the Raleigh area since 1991! We’ve spent our 30 years helping out wherever we can, whatever you need, we’re on it!

Reasons You Should Hire a Local Roofing Company (2024)

FAQs

Why hire a local roofing company? ›

Community First. Local roofing contractors are not just businesses, they are part of your local community. They prioritize maintaining the well-being of their community. Residential roofing contractors want to ensure that all their projects will be in the best interest of the neighborhood.

How can you tell a good roofer? ›

They Should Be Licensed and Insured

The best roofing contractors have all the required local licenses and proper insurance. They should also have training related to the roofing system you want them to install. License and insurance information should be on the contractor's website.

How do I get customers for my roofing business? ›

Provide referrals to your partners so they return the favor.
  1. Build a High-Performance Website for Your Roofing Business. ...
  2. Claim The Google Business Profile For Your Roofing Company. ...
  3. Answer Questions of Your Potential Customers on Your Website. ...
  4. Leverage Google Ads.

Why hire a local contractor? ›

A local contractor is also familiar with the benefits and limitations of construction in your town. Not only will they be licensed and insured, but your local contractor will also know any permit hurdles to completing your project on time and within your budget.

How do you negotiate with a roofer? ›

6 Tips for Negotiating Cost with Roofing Contractors
  1. Get Multiple Quotes. ...
  2. Ask for Discounts or Bundle Prices. ...
  3. Look for Material Discounts. ...
  4. A Word of Advice: Negotiate, But Be Fair. ...
  5. To Reduce Project Costs, Plan Your Roofing Project in The Winter.

How do you write a strong review? ›

Mention specific products or services you used, what you liked or didn't like about them, and any problems you encountered. This helps other potential customers better understand what to expect and helps the business address any issues. Be honest: Don't exaggerate your experience, whether positive or negative.

How do you write a good company review? ›

A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!

Why do roofers have a bad reputation? ›

Roofers Have a Bad Reputation – High-Pressure Sales Tactics. Some roofing companies have adopted aggressive sales techniques, often making homeowners feel pressured or uncomfortable.

What are the 3 skills listed for a roofer? ›

Important Qualities
  • Ability to work at heights. Roofers must be comfortable working at great heights.
  • Attention to detail. Roofing materials must be installed to precisely match design patterns and to ensure that the roof is waterproof.
  • Balance. ...
  • Manual dexterity. ...
  • Math skills. ...
  • Physical stamina. ...
  • Physical strength.

How do you tell if a roof is good or bad? ›

6 Important Signs You Need a New Roof
  1. Sign #1: Light is coming through your attic. ...
  2. Sign #2: Your roof is 20 to 30 years old. ...
  3. Sign #3: Your shingles are curling. ...
  4. Sign #4: Granules are in your gutters. ...
  5. Sign #5: Many shingles are cracked or missing. ...
  6. Sign #6: You see moss or algae.

How to market yourself as a roofer? ›

Give your business cards to people you network with. Connect with new contacts over email or on LinkedIn. Offer an incentive to new contacts to encourage them to use or share your services. Follow industry publications and region-specific roofing organizations to find out what's going on.

How much should a roofing company spend on marketing? ›

Key Takeaways

Roofing companies should allocate 5% to 12% of total revenue to marketing for growth, depending on competition and company size, with smaller businesses investing 7-8% and larger ones assigning more.

How can I get better at roofing sales? ›

10 Roofing Sales Tips to Raise Your Sales Presentation Game
  1. Convey a professional image from the get-go. ...
  2. Focus on educating—not closing. ...
  3. Talk about what differentiates your roofing company from the pack. ...
  4. Lay out several shingle options. ...
  5. Use roofing apps, videos, and other tools to your advantage. ...
  6. Listen to your clients.

How do you interview a roofer? ›

Questions about roofer experience and background
  1. What types of roofing jobs do you enjoy?
  2. What was your worst experience as a roofer?
  3. What do you enjoy about roofing?
  4. What is the steepest roof on which you've worked?
  5. Are you comfortable carrying shingles up a ladder?
  6. What was the most difficult roofing job you ever did?

Why is roof work so expensive? ›

Materials. The cost of raw materials used in roofing, such as asphalt, metal, clay, or concrete, can vary depending on their availability, demand, and quality. For example, high-quality shingles cost more than lower-quality ones, and metal roofing materials are more expensive than asphalt shingles.

How can I make my roofing business better? ›

10 ways to grow your roofing business (without door knocking)
  1. #1 – Launch a roofing website.
  2. #2 – Give your roofing website a makeover.
  3. #3 – Optimize for local SEO.
  4. #4 – Change your sales approach.
  5. #5 – Build your digital word of mouth.
  6. #6 – Give away FREE value.
  7. #7 – Use Google Ads.
  8. #8 – Get your business on social media.
Feb 2, 2024

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